The program provides builders with a complete range of security, automation, access control, and entertainment solutions that cover every aspect of the home. After enrolling in the program, builders are connected with certified dealers and offered a whole host of benefits, including marketing support.
Consumer Benefits:
The program’s benefits to homebuyers are equally strong, beginning with the ease-of-personalization and ease-of use delivered by Nortek & Security and Control’s award-winning ELAN smart-home control system. ELAN, along with other NSC brands SpeakerCraft, Panamax, 2GIG security, Linear access control, Numera health and wellness and GoControl connectivity solutions, are available to buyers from a single technology vendor that matches them with the right integration team to keep projects on schedule and maximize up-sell opportunities with every buy.
Builder and Contractor Benefits:
Through ELAN’s New Home Program, builders receive aggressively priced and powerfully featured home technology standards and upgrade packages, extremely important “sell-through” services, outstanding direct manufacturer product and marketing support and project oversight, and industry-leading model home and incentive programs. The program also assists builders in developing their own connected home strategy, and provides them with the critical backing to easily sell customized home technology packages to their buyers. The home builders who sign on to the program receive unparalleled manufacturer support with a wide array of sales and marketing tools, including product for model homes and design centers, customized brochures and signage, sales trainings, and more – all of which guarantee the builders’ success in the connected home.
